Parts of the world are slowly recovering from the effects of COVID-19, but that doesn’t mean everything will go back to normal. Digital commerce has changed in these two months faster than ever before, and any help and guidance marketers can get will make a difference.
The “normal” has changed. Don’t miss out.
Many consumers have adapted to the new requirements of social distancing and working remotely, taking their daily activities online—like shopping for groceries. And while this may look like the new normal, the Great Lockdown has pushed the world into a recession.
Digital marketing teams now face a whole new set of challenges. To succeed in this uncertain time, marketing needs to catch up. It needs to adapt. It needs to deliver results fast.
And there’s only one way to make it through: provide an exquisite digital experience.
Stop spraying and praying. Deliver value.
More importantly than before, simply blasting out an email won’t likely work. You need to step back, look at your product or service from your customer’s perspective, and start chiseling your marketing flow to make your client’s journey seamless.
Precisely define your contact segments. Show what you are offering in personalized emails. Explain the value customers will find in your deals in compelling messages on your website. And perfect your automation processes that deliver tailor-fit post-purchase experiences.
You can do all that and much more with Kentico Xperience.
And if you’re not sure where to start—or how—don’t despair.
Want to shape customer experiences? The resource hub will help you.
Over the years, we have created many different educational materials to help you get the most out of your Kentico Xperience website. Training courses, documentation, whitepapers, e-books, blog posts—you name it, we have it.
So, while working from home during the COVID-19 pandemic, we sieved through many resources, handpicked the most useful ones, and put them together into one place: our resource hub for marketers.
Are you new to Kentico Xperience? The resource hub will show you what’s available. You can learn the basics, see best practices, and quickly catch up.
Have you tried a different marketing tactic and got stuck somewhere, setting it up on your website? Struggle no more. Choose a topic in the top menu and dive right into how-to articles.
Or are you just looking for inspiration? There are a ton of articles and other resources nicely organized according to the marketing method they represent.
The resource hub for your marketers is here. What are you waiting for?
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