The February 2022 Site of the Month list brings together projects with different business goals that have one thing in common: ease of use. They all aimed to empower marketers in their daily work, enabling them to manage content and create marketing campaigns independently. More importantly, all these sites aimed to create a satisfying digital experience for visitors through clear navigation, personalization, and easy information retrieval.
Bank of Missouri
The goals of the website redesign for the Bank of Missouri were modern, responsive design, ADA (Americans with disabilities act) compliance and easy-to-use administration that would support its marketing goals.
Using Kentico Xperience with MVC architecture, ZAG created a custom website that the bank’s administrators can easily manage. The site has an incorporated location management tool so users can find their nearest AMT. FAQ module and rate management tools provide quick access to useful information.
The Berkley Partnership
The Berkley Partnership is a management consultancy with branches in the UK and US. It looked for a modern and fresh website with digital marketing features including analytics and SEO. The main goal was to reflect the brand, increase the number of leads and improve the career section.
Positive Digital built the new website on Kentico Xperience with MVC. Now the company’s marketers can create more content quicker, leverage personalization and support related content throughout the site for increased visitor engagement.
Sectorinstituut Transport en Logistiek
Sectorinstituut Transport en Logistiek created a new website where diverse people within the transportation industry could find their way to the services and information available. Given the multiple target groups, the business aim of the project was to create a website where everything was easy to find and accessible for everyone.
Kentico Xperience provided a platform that gives STL full control and flexibility over building and maintaining the web pages. The large-scale website has a search function which automatically completes frequently used results and Readspeaker to read the content out loud for visitors with lower reading capabilities. Question wizards guide visitors to the correct information, products or services depending on a couple of easy to answer questions.
Value Line and Wakefly partnered to update the Value Line marketing website with a modern look and feel, and to move to the latest version of Kentico Xperience. The new site gives Value Line the freedom to build pages according to their content needs, and the flexibility to change the layout of pages as their needs change.
One of the aims of this project was to make website navigation clear to the user. The organization has several other websites that this marketing website links to for registration and member content, so the layout of the pages had to be informative and clear in terms of when the user is going to be redirected to another site.
Missouri State Teacher Association
MSTA is an organization dedicated to supporting teachers and other school personnel with a variety of services and benefits, while representing their interests through policy and government engagement. It was looking for a new platform for the creation of a modern website with marketing features.
Kentico Xperience was chosen for its ease of use, range of features and the ability to give editors control over the content without having a development partner involved. Now, the MSTA team has an easily navigable website supporting their marketing strategy that they can easily update by themselves.
MIGA provides medical indemnity insurance and associated services to the healthcare profession across Australia. The primary aim of its new website was to refresh the interface, extend functionality and improve navigation usability to access deeper web content.
With the consolidation of its two websites (Corporate and Bulletin sites), MIGA can leverage the full benefits of Kentico Xperience’s inbuilt marketing tools to automate campaigns and personalise visitor experiences. Also, the consolidation has resulted in more efficient maintenance and content management. The new website has improved navigation, it attracts more visitors and ranks better in search engines thanks to SEO.
Hellenic American Union
The Hellenic American Union, a public-service institution, offers innovative educational programs and cultural events. They fully redesigned their portal and online shop to provide their audience with a modern single point of reference for all their digital interactions with the organization.
Kentico Xperience offered a powerful, highly secure platform with digital marketing features that makes the back-office management easier while helping the marketing team to manage campaigns and monitor the KPIs. To manage purchases, the site is integrated with exam registration software and several other applications.
Schreiber Foods is a global manufacturer and supplier of dairy products. The company built its internal logistics and supply chain capabilities—Schreiber Logistics—to ensure these products get to market quickly. To educate customers and prospects about its new service and to connect them with sales, the company decided to create this new website.
The new website needed to be intuitive enough to be managed without web professionals and Kentico Xperience hit the spot. The MVC architecture along with a library of custom UI components enabled Risdall to create a reliable and intuitive management experience, and a high performing website experience for end users.
Domovy sociálních služeb Olomouckeho Kraje
The goal of this project was to create an easy-to-use modern portal for people looking for social care in the Olomouc region of the Czech Republic. The website had to be simple and clean, with some upper-level functionality, like icons, tags and filtering.
Kentico Xperience has provided all this with a clear platform that can be easily managed by non-technical editors working in the public sector. The website has a clear structure and responsive design, so users can find a service in a few clicks based on their need, type of service and their location.
AgrarMarkt Austria needed a modern and flexible website for presenting their services and offering subscription to their newsletter. Their goal was to build it on a platform that would be easy to manage and enable quick and automated updates.
Kentico Xperience with MVC architecture turned out to be the right fit. AMA editors create dynamic content with widgets and manage complex newsletter scenarios with specific target groups and more than 3.500 daily emails.
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