Maximizing operational efficiency with a DXP starts with licensing

Maximizing operational efficiency with a DXP starts with licensing

Aug 26, 2020
Director, Content and Channel Marketing
Maximizing operational efficiency with a DXP starts with licensing

There’s a number of reasons why subscription licenses are becoming more popular. And it’s not just down to cost. Read on to find out how licensing can help you maximize operational efficiency.

If you aren’t familiar with the term digital experience platform (DXP), now’s a good time for a spot of homework. In brief, a DXP offers a set of integrated tools that combine content management, digital marketing, and commerce capabilities, all designed to enable the delivery and optimization of exceptional personalized digital experiences across the multichannel customer journey.

There are two main licensing models for DXPs: subscription and perpetual. With a subscription license you have the license for as long as you continue to subscribe, whereas a perpetual license is paid upfront in one lump sum and then belongs to you indefinitely.

Both license types can help you acquire the right solution that will help you deliver value to your customers in the most cost-effective way possible.

The rise in popularity of subscription licenses

Perpetual licenses have been a long standing offering in the world of technology. However, according to Gartner, the adoption of subscription models is growing. By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.


Because it’s the ultimate win-win. You get features, functionality, scalability, and performance you may not have been able to achieve or afford otherwise and the vendor gets a regular revenue stream.

So let’s hone in on why choosing a subscription license maximizes operational efficiency.

The cost conundrum

Subscription licenses require much smaller upfront costs and can often be paid annually, like with Kentico Xperience, so not only are they much less of an encumbrance when you’re launching a project, but they mean you can get even very large projects off the ground much faster and plan budgets easily.

Some companies that would normally struggle to afford the infrastructure and functionality they want are suddenly able to.

To top it all off: subscription licenses often come with maintenance and customer support for the full life of your subscription, with no hidden costs.

A story of scalability

If you have a subscription license, server resources can be automatically and dynamically added to your hosting environment in response to real-time website demand requirements (e.g. peaks in traffic, site activity, processing requests), ensuring better performance and enlarged storage and memory. Suddenly, thanks to autoscaling, you are able to run a website on any number of servers or cloud instances.

No more overpaying for optimum server capacity just in case there’s a spike, nor wasting an outstanding marketing campaign because you don’t have the resources to cope with its success.

Just complete confidence that, come hell or high-water, your project will sail along with grace and you’ll never be paying for more than what you actually need!

By the way, with some vendors, like Kentico, you can also benefit from autoscaling if you choose a perpetual license.

Kentico Xperience scalable license models

Kentico Xperience is a DXP designed specifically to help you create stunning digital experiences faster. With extensive omnichannel content management, collaboration, commerce, digital marketing, personalization, and analytics capabilities wrapped up in one easy-to-use API-connected system, it morphs itself around your specific needs and propels you to online success.

Getting up and running with Kentico Xperience is fast, affordable, and hassle-free. You’ll get access to a reliable digital experience platform (benefitting from a robust set of features and integrations). Bug fixes, security, and support is included and handled by us, and you’ll have the support of us and our extensive partner network.

What’s more, with Kentico Xperience, you get a Headless API thrown in at no extra cost!

And you get autoscaling by default, meaning there is no limit to the number of servers you can run on. So, your project environment will dynamically scale to accommodate increased site traffic and performance demands without any additional licensing requirements.

It’s all the power of a future-proof DXP, at affordable and predictable costs, that will get you producing miracles in no time, but with none of the headaches.

What’s not to love?

If you’re ready to maximize your operational efficiency, send us an email and we’ll get in touch to discuss our flexible licensing options!

More by this author

We're sorry, but your browser is currently not supported. Try using our website in other browsers like the new Microsoft Edge, Google Chrome, or Mozilla Firefox.
Should you have any query or want to report any issue, feel free to send us an email to