What is a DXP?
While the market evolves, clients’ needs diversify. A modern customer journey encompasses customer interactions across all channels, devices and touchpoints. Delivering unified and seamless digital experiences is therefore essential to successfully walk your customers through the entire customer lifecycle, and nurture them toward finalizing the purchase.
A digital experience platform (DXP) will help you understand your customers’ needs, collect and connect valuable data and stay ahead of the curve.
It’s a fully integrated solution within a single tool, evolved from a content management system (CMS). While a CMS helps with managing and delivering content for their websites and applications, a DXP combines content management with digital marketing capabilities, and digital commerce. It enables you to deliver consistent and perfectly personalized digital experiences across all channels and devices and boost your business results. It’s all you need for your digital transformation!
Content Management System
Discover the perks of using a DXP
Bringing online marketing, content management, and digital commerce all under one roof will help you create seamless digital experiences for your customers and build strong relationships with them.
Increase your customer engagement through modern, future-proof websites with powerful features and cutting-edge technology.
Gartner 2021 Magic Quadrant for DXP
Get inspired by successful journeys
Customers in all industries and domains, such as manufacturing, finance, education, healthcare, retail, construction, and many others, use Kentico Xperience to boost their digital transformation and drive better business results.
Learn all about the best practices and discover how you can leverage the product to achieve success with your project!
Watch videos about DXP
Modernizing Kentico Xperience
The Role of Digital Experience Platforms in Digital Transformation