What is a DXP?
While the market evolves, clients’ needs diversify. A modern customer journey encompasses customer interactions across all channels, devices and touchpoints. Delivering unified and seamless digital experiences is therefore essential to successfully walk your customers through the entire customer lifecycle, and nurture them toward finalizing the purchase.
A digital experience platform (DXP) will help you understand your customers’ needs, collect and connect valuable data and stay ahead of the curve.
It’s a fully integrated solution within a single tool, evolved from a content management system (CMS). While a CMS helps with managing and delivering content for their websites and applications, a DXP combines content management with digital marketing capabilities, and digital commerce. It enables you to deliver consistent and perfectly personalized digital experiences across all channels and devices and boost your business results. It’s all you need for your digital transformation!
Content Management System
Create, deliver and manage your digital content—website, ads, social media, graphics, apps, products, videos and more—across all channels, and optimize your customers’ digital experience.
Increase your marketing performance by delivering personalized digital experiences. Leverage marketing automation, email marketing, A/B testing, AI-driven recommendations and other useful features to drive relevant traffic to all your digital touchpoints.
Make your e-shop stand out and offer your customers exactly what they need! Create beautiful product pages with rich interactions and increase conversion rates, basket sizes and the number of returning customers. Deliver seamless user experiences leveraging clever features.
Discover the perks of using a DXP
Bringing online marketing, content management, and digital commerce all under one roof will help you create seamless digital experiences for your customers and build strong relationships with them.
Increase your customer engagement through modern, future-proof websites with powerful features and cutting-edge technology.
Gartner 2021 Magic Quadrant for DXP
Get inspired by successful journeys
Customers in all industries and domains, such as manufacturing, finance, education, healthcare, retail, construction, and many others, use Kentico Xperience to boost their digital transformation and drive better business results.
Learn all about the best practices and discover how you can leverage the product to achieve success with your project!
Watch videos about DXP
Modernizing Kentico Xperience
Discover how we plan to modernize our much-loved product, Kentico Xperience, what will happen after the next release, and upcoming changes to our business model.
The Role of Digital Experience Platforms in Digital Transformation
The standard business technology stack is growing, founding a new problem in regards to digital transformation: disconnection. We’ll discuss the potential for digital experience platforms to provide a solution to the disintegrated tech stack.