The Ridgeway team integrated the new website with live pricing via the gold and silver index. Code was built from scratch so that if prices fluctuate dramatically, phone only mode is activated which means customers have to purchase over the phone. This functionality eradicated previous issues Atkinsons had experienced with live pricing causing prices to drop to zero value, resulting in unhappy customers and abandoned purchases.
The website is integrated with Brightpearl, Atkinsons’ stock management system, and with Trustpilot, which enables visitors to leave feedback on their purchase. Various five-star customer ratings have been left on the website, often praising the website as ‘well implemented’ and ‘a great improvement’.
The first two statistics were measured six months after launch, while the rest compares the period, March to May 2017, with the same period last year:
increase in visit rate
increase in transactions
increase in average order value
increase in mobile and tablet traffic
increase in page views