The Ridgeway team integrated the new website with live pricing via the gold and silver index. Code was built from scratch so that if prices fluctuate dramatically, phone only mode is activated which means customers have to purchase over the phone. This functionality eradicated previous issues Atkinsons had experienced with live pricing causing prices to drop to zero value, resulting in unhappy customers and abandoned purchases.
The website is integrated with Brightpearl, Atkinsons’ stock management system, and with Trustpilot, which enables visitors to leave feedback on their purchase. Various five-star customer ratings have been left on the website, often praising the website as ‘well implemented’ and ‘a great improvement’.
The first two statistics were measured six months after launch, while the rest compares the period, March to May 2017, with the same period last year:
increase in visit rate
increase in transactions
increase in average order value
increase in mobile and tablet traffic
increase in page views
Projects by partner
• Site of the Year Winner
For more than 90 years, hmv is a long-standing British retailer of the music, film, and games industry. Taking its first major steps into e-commerce, the brand’s thousands of products were brought online to cope with huge levels of traffic across peak periods.
Jun 19, 2015
• Site of the Year Winner 2019
Ridgeway was selected by YO! to take on the task of crafting and delivering the rebuild of the Japanese street food and sushi chain’s UK and US websites. Ridgeway has transformed YO!’s rich offline offering into a compelling online experience for customers.
Mar 31, 2017
• Site of the Year Finalist 2018
Krispy Kreme, a global doughnut and coffee chain, needed a new website to help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce.
May 9, 2019
• Site of the Year Global Winner 2014
Twinings has been bringing the finest teas and freshest flavours to consumers for over 300 years, making it one of the most trusted global brands worldwide. A key part of their brief was to deliver a flexible and functional ecommerce platform whilst bringing the provenance behind the brand to life.
• Top 10 of the Month
YO! has experienced rapid growth and international expansion, combining with Bento, Taiko and Snowfox in Canada, the UK, and the US to create the largest sushi platform outside of Japan. The project was aimed at providing a new corporate website for the Group brand.
Sep 8, 2021