Mobilizing the power of humanity
Reason One created a responsive user interface, upgraded the site to Kentico, and implemented new, innovative online fundraising solutions.
- Data-driven design informed by A/B testing
- a Kentico custom module developed to import content for over 1,700 branch and service combinations
- Kentico’s Content Staging during production for working on new branches of content in the development build while content was updated daily on the live site
- Personalization based on geo-location and proximity filters, showing users custom data on the home page banner and on the Programs and Services pages
The year-on-year (January 2015 vs. 2016) results of the project:
increase in overall conversion rate
increase in revenue on mobile devices
reduction in bounce rate on mobile devices
increase in conversion rate on mobile devices
increase in mobile search engine traffic
"The responsive redesign and Kentico development of our national site have proven to be no exception, yielding stellar results. Since our launch at the end of October, we've seen incredible growth in conversions, revenue, and search, as well as a reduced bounce rate. The redesign, powered by Kentico, is crucial in helping us achieve our goals. We’re looking forward to continued success for future phases."