Mobilizing the power of humanity
Reason One created a responsive user interface, upgraded the site to Kentico, and implemented new, innovative online fundraising solutions.
- Data-driven design informed by A/B testing
- a Kentico custom module developed to import content for over 1,700 branch and service combinations
- Kentico’s Content Staging during production for working on new branches of content in the development build while content was updated daily on the live site
- Personalization based on geo-location and proximity filters, showing users custom data on the home page banner and on the Programs and Services pages
The year-on-year results of the project:
increase in overall conversion rate
increase in revenue on mobile devices
reduction in bounce rate on mobile devices
increase in conversion rate on mobile devices
increase in mobile search engine traffic
"The responsive redesign and Kentico development of our national site have proven to be no exception, yielding stellar results. Since our launch at the end of October, we've seen incredible growth in conversions, revenue, and search, as well as a reduced bounce rate. The redesign, powered by Kentico, is crucial in helping us achieve our goals. We’re looking forward to continued success for future phases."
Projects by partner
Prisma Health External Site
Prisma Health launched their new external as a rebrand after merging two large hospital systems. Aside from the challenge of merging two sites onto one CMS and providing a streamlined experience for users and content editors, many critical integrations were also required
Oct 1, 2020
Prisma Health Intranet
Following a merger, Prisma had the task of combining two intranets into one, connecting their team of 35,000 across the state of South Carolina.
Dec 1, 2020
Cancer Research Institute
Reason One worked with CRI to redesign the website, implement Kentico and create an API Integration to Blackbaud Luminate. The website features personalized content based on persona and an integration with Blackbaud for donations, P2P fundraising and charitable team building.