Canadian Red Cross

By Reason One, USA

Charity & Nonprofit

Healthcare

The Canadian Red Cross needed a responsive website that would suit the user needs of an always-connected, multi-device world, and motivate and empower donors to give wherever, whenever. Mobile traffic has shown an incredible 217.2% increase in revenue, and overall revenue has risen by 32.5%.

increase in revenue

Mobilizing the power of humanity

Reason One created a responsive user interface, upgraded the site to Kentico, and implemented new, innovative online fundraising solutions.

Technology solutions:

Data-driven design informed by A/B testing
a Kentico custom module developed to import content for over 1,700 branch and service combinations
Kentico’s Content Staging during production for working on new branches of content in the development build while content was updated daily on the live site
Personalization based on geo-location and proximity filters, showing users custom data on the home page banner and on the Programs and Services pages

Results

The year-on-year results of the project:

increase in overall conversion rate

increase in revenue on mobile devices

reduction in bounce rate on mobile devices

increase in conversion rate on mobile devices

increase in mobile search engine traffic

"The responsive redesign and Kentico development of our national site have proven to be no exception, yielding stellar results. Since our launch at the end of October, we've seen incredible growth in conversions, revenue, and search, as well as a reduced bounce rate. The redesign, powered by Kentico, is crucial in helping us achieve our goals. We’re looking forward to continued success for future phases."

Doug Wayne, Manager - National Digital Marketing
Canadian Red Cross

Reason One

www.reasononeinc.com

Qualifications

Competencies

Content Strategy
Integration and Customization
Intranet/Extranet
Personalization

Locations

CONTACT THIS PARTNER

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