Goals, challenges and solution
The site needed to be responsive and drive more online orders and leads. And, finally, the site structure and CMS needed to accommodate short-term and long-term expansion.
Cleveland Steel Tool has thousands of items listed and when they need to make a change to a price, or correct a description or a dimension, their employees can now implement the changes themselves immediately.
The client ultimately is able to do more for their customers with less friction and effort. Products could be found, based on their relevance to a particular customer’s situation, in any number of ways and the site reflects that.
Thunder::tech is going to implement PayPal and they are also going to utilize Content Personalization, use more insightful tracking of the purchase path, and use an additional path to purchase, based on industry/application type of product (example: bridge building, building construction, etc.)
The following stats are a comparison between 9/1/15 – 3/24/16 to 9/1/14 – 3/24/15.
increase in unique visitors
increase in new visitors
increase in returning visitors
increase in sessions
increase in pages/session
increase in session duration
increase in page views