East of England Co-op

By Crafted, United Kingdom
Site of the Month
www.eastofengland.coop
East of England Co-op
Consumer Goods
Food & Beverage

Owned by more than 275,000 members, the client is an independent co-op based in the East of England. Their digital presence needed to be significantly overhauled to focus on mobile UX, to have better e-commerce integration and more flexibility of content editing.

increase in store finder visits.

A broad range of Kentico features under one roof

The client is delighted with their new website; in particular, they appreciate how easily they can update it. With less time and resource being used for updates, there is a space for concentrating on more strategic marketing tasks.

To meet all technology goals of the project, the website utilises a broad range of Kentico functionalities:

  • Bespoke Facilities Management System—Kentico allowed East of England Co-Op to create custom tables and add them to the admin platform in such a way that makes them feel built-in
  • Integration Bus – this facilitates keeping environments completely separate; the code and database changes can be made together, which simplifies the testing and release workflow
  • Custom Form Controls – Crafted built many custom controls that allow the optimisation of the UI for various elements of the Kentico Admin
  • E-commerce – Crafted wrote their own payment provider to handle recurring and one‑off payments via PayPal and added extra information they needed to Kentico’s Shopping Cart/Order fields
  • Email Marketing – Provides dramatically improved control over the content of emails whilst keeping them fully responsive
  • Widgets – multiple widget zones per page provide the content editors with the maximum amount of flexibility

Results

After the launch period compared to the same period in 2017, the site has seen:

increase in page views

increase in users

Crafted

Crafted

Competencies

  • Development And Integration
  • Azure

Qualifications

  • Kentico Gold Partner
  • Locations
  • United Kingdom flag

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