Digital Doughnut

By Major Digital, United Kingdom
Site of the Month
www.digitaldoughnut.com
Digital Doughnut
Services

Digital Doughnut is at the heart of a community of over one million marketers and needed a new, flexible, yet robust system to connect users together. Major Digital produced a solution that helped facilitate this need—the site has seen a 672% jump in user sign-ups.

increase in user sign-ups

Connecting the marketing community

Major Digital created a new responsive site with authenticated-only areas, user-generated content, event management, sign-ups, report downloads, and data capture functionality. Kentico’s administrative features have streamlined Digital Doughnut’s workflow immensely, saving them hours every day.

Technology solutions:

  • User accounts and forms allow users to download industry reports, register for events, comment on articles and submit their own articles.
  • Automated exporting of reports into an in-house system.
  • Integration with DotMailer.
  • Large volumes of legacy data (18,000+ users and 2,000+ articles) needed to be migrated.
  • The site is optimised to ensure fast load speeds without a trade-off in image density or quality.

Results

Two years since launch March 2016 - 2018, compared to March 2014 - 2016:

increase in user contributions

increase in mobile traffic

increase in sessions

increase in unique users

increase in global page views

Major Digital

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