Better (and faster) access to wealth management advice
Clear goals were set from the project beginning: firstly, drive more inquiries and position Sanlam UK as an industry leader for financial information and secondly, deliver a fast, secure, reliable site that supports a client portal and provides a high level of content flexibility and a digital brochure builder (GDPR compliant).
Content categorization is used to deliver relevant and easily searchable content to the user, helping to make a complex subject area accessible and easy to digest. Sanlam’s marketing team can highlight key events such as budget releases, giving them pride of place across the website.
The ability to reach different audiences, armed with a new brand identity and an effective website, has transformed Sanlam UK’s business. The marketing team are now investing in channels (such as PPC) which were previously unaffordable due to conversion levels of the previous website. A YOY comparison between the months of April 2019 and April 2018 produced the following results:
increase in pages per session
increase in total site traffic
Projects by partner
• Top 10 of the Month
Locke offers one of a kind, locally inspired, design-led aparthotels. The brand needed a website to reflect its distinctive, forward-thinking approach, while being scalable to facilitate ambitious growth plans.
Aug 27, 2020
• Site of the Year Winner 2019
Burgess was founded by an inspirational leader, who combined his love of the ocean with a pioneering approach to superyacht luxury. The purpose of this website is to bring that passion to more people.
Jul 1, 2019
Crafted supported edyn as it built and launched a new group website, using Kentico as the platform. The task was to deliver the ultimate online experience, reflecting edyn’s core vision of creating sanctuaries where free thinkers belong.
Oct 9, 2019
• Site of the Year Finalist
Sanlam’s rich heritage in providing financial products and services spans over 100 years. Following a customer insights project, Sanlam UK wanted to turn that insight into action and commissioned Crafted to deliver its new website.
Aug 10, 2018
• Top 10 of the Month
Generator commissioned Crafted to complete the redesign and build of their site. Generator’s primary goal was to increase bookings, decrease site speed as well as providing a far more intuitive website that reflected the brand.
Jan 31, 2017