Personalized content suited to visitors’ needs
SCCU looked to partner with Wakefly to reorganize, redesign, and rebuild their public-facing marketing website. The overall user experience was at the heart of the project—for information to be easy to find, and to increase site traffic through SEO, and to gain leads.
The website is more interactive, mobile optimized, and praised by visitors. Average time on site has increased by an entire minute. And to guide visitors’ attention and differentiate the website’s content, three personas were set up: business members, new members, and existing members.
In order to make sure that their content needs were met, some of the templates were built with dynamic widgets that now allow content administrators to set different messaging or CTAs. The logic for assigning a user to a certain persona is based on their activity history.
The mortgage rate and payment estimator asks visitors questions regarding their mortgage needs, such as amount of loan needed, anticipated down payment, and type of home (e.g., a condo vs. a single-family home). Depending on the answers provided by the visitor, the results page displays the available loan options as well as estimated monthly payments and rates. With many loans to choose from, the estimator tool enables the SCCU marketing team to refine the choices for the visitor. It also prompts them to contact a member of the SCCU team to discuss further.
Since the website launch on July 29, 2019, there has been an enormous increase in terms of visitor engagement and overall business goals (a comparison between three months before and three months after the website redesign):
increase in conversions
increase in new users
increase in sessions
Projects by partner
Wakefly was contracted to build a modern, integrated, and more maintainable solution built with Kentico MVC. In 2020-2021, a team consisting of Wakefly, Iris, Patcraft, and Patcraft's parent company Shaw Industries, Inc., achieved this goal by redesigning and rebuilding Patcraft's website
Jun 15, 2021
Cannistraro partnered with Wakefly to build an employee intranet. An extensive list of requirements were documented, scoped and developed to support this part of the site. The Intranet was built on Kentico 12 SP. Templates were built to allow administrators to create and edit structured content.
Mar 15, 2021
• Top 10 of the Month
Value Line and Wakefly partnered to update the Value Line marketing website with a new, modern look and feel, as well as re-platforming onto Kentico EMS 13 MVC for superior website management capabilities for the Value Line marketing team.
Nov 15, 2021
St. Mary's Bank
St. Mary's Bank initially partnered with Wakefly to implement a Kentico upgrade. Since, the partnership and scope of work has grown to include a redesign of the website and subsequent maintenance work.
Nov 21, 2021
Fremont Bank partnered with Wakefly to develop their new corporate website. It included a complete overhaul of their content and restructuring of the site to provide an improved user experience that allows users to find content in a more intuitive way.
Feb 17, 2021
• Top 10 of the Month
Space Coast Credit Union
Space Coast Credit Union (SCCU) redesigned their website using Kentico 12 Portal Engine. The new implementation allows the SCCU marketing team to easily keep their content up to date, and provide their website visitors with useful information and tools to help them choose the best product.
Jul 29, 2019