How to create registration forms with ease
TLP needed a CMS that was powerful enough to handle marketing features such as advanced contact management and email marketing. Fluency of the whole registration process was achieved by multi-step navigation so that the registering member knows where they are in the registration process.
All forms are custom built, and the ASP.NET MultiView is utilized for multi-step form function. Moreover, Async postback helps to make form interactions seamless. Forms requiring payments are integrated with PayPal.
Kentico EMS provided TLP a greater degree of intelligence on their clients. Influential was the segmentation of visitors into contact groups, which are defined by a type of registration. From there, TLP was able to utilize the email marketing functionality to target specific messaging on each particular contact group.
While comparing statistics from before and after the new website launch (December 2017 to December 2018) we can see:
decrease in bounce rate