Would you like a cup of tea?
They wanted to provide customers with a flavour of the Twinings brand through longform content for key products, to illustrate their heritage and style and demonstrate the high-quality ingredients.
Personas were created for key audiences to make their experiences as tailored and smooth as possible. Using Kentico's Personalization and Automated Marketing functionality enables personalized content and targeted emails. The website is integrated with ERP and delivery systems SAP, MetaPack, and Sagepay to communicate in real time for a seamless flow of data to enhance operational efficiency.
The result is a website that serves as a content management, commerce and marketing platform.
This is the growth that has been seen over the most recent Christmas period from October 1 to December 25, 2016, compared to the same period in the previous year:
increase in average order value
increase in commerce conversion rate
increase in number of transactions