Would you like a cup of tea?
They wanted to provide customers with a flavour of the Twinings brand through longform content for key products, to illustrate their heritage and style and demonstrate the high-quality ingredients.
Personas were created for key audiences to make their experiences as tailored and smooth as possible. Using Kentico's Personalization and Automated Marketing functionality enables personalized content and targeted emails. The website is integrated with ERP and delivery systems SAP, MetaPack, and Sagepay to communicate in real time for a seamless flow of data to enhance operational efficiency.
The result is a website that serves as a content management, commerce and marketing platform.
This is the growth that has been seen over the most recent Christmas period from October 1 to December 25, 2016, compared to the same period in the previous year:
increase in average order value
increase in commerce conversion rate
increase in number of transactions
Projects by partner
• Site of the Year Finalist 2018
Krispy Kreme, a global doughnut and coffee chain, needed a new website to help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce.
May 9, 2019
• Site of the Year Global Winner 2017
The Silver Spoon Company appointed Ridgeway, to craft and build the new Baking Mad website. Silver Spoon were looking for a secure website that put users first, with fully integrated engaging content.
May 10, 2019
• Site of the Year Winner
For more than 90 years, hmv is a long-standing British retailer of the music, film, and games industry. Taking its first major steps into e-commerce, the brand’s thousands of products were brought online to cope with huge levels of traffic across peak periods.
Jun 19, 2015
• Top 10 of the Month
De Beers Industry Service Website
The new website for De Beers Group showcases and promotes De Beers Group Industry Services, in particular; grading, testing, instruments and education.
Jun 7, 2019
• Site of the Year Finalist 2019
West of England
The West of England wanted to replatform to a Kentico website so that they could leverage the Kentico’s Online Digital Marketing functionality via the EMS solution, as well as have more flexibility in the creation of content for the site via the CMS. In addition the company had undergone a rebrand s
Jul 24, 2019