Luxury websites; delivering effective and beautiful solutions
This webinar was recorded on October 22, 2020.
Creativity, brand, design – three words that sometimes outweigh functionality and marketing performance when it comes to creating websites for prestige brands. In this webinar, Kentico Xperience, together with Gold Partner Crafted, discussed how you can find the right balance.
Join us as we looked at luxury yacht brand Burgess’s website that was beautifully designed, on-brand, and supportive of technical and marketing requirements. We also covered how integration with Microsoft Dynamics signified a move towards a single customer view, personalization, and intuitive browsing experiences.
In this webinar, you will learn:
- How your website can help you to become a better and more efficient marketer
- How to deliver the right balance between performance and design
- Why best practice websites from other industries can inspire the luxury sector
- How Kentico Xperience was used to create a future roadmap for the Burgess team to deliver enhanced marketing, prospecting, and sales activity
Barnie Mills, Creative Director at Crafted