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Shifting from traditional B2B to DTC in response to crisis

Recording of a webinar by Kentico and thunder::tech

Watch this recording to learn:

  • How one brand jumped ahead on their digital roadmap with a DTC (direct-to-consumer) approach when B2B sales were hurting
  • How this team leveraged a flexible yet robust digital experience platform to bring about a transformational response to the crisis 
  • The challenges that were preempted, discovered, and overcome during this digital transformation and response

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