Shifting from traditional B2B to DTC in response to crisis
Webinar recording from June 17, 2020.
Vice President Development Department at thunder::tech
Kentico Software and thunder::tech show you how The Chef’s Garden, an established business in the food and beverage industry, pivoted their approach during COVID-19 to radically increase online sales with a new customer audience.
In this webinar recording you will learn:
- How one brand jumped ahead on their digital roadmap with a DTC (direct-to-consumer) approach when B2B sales were hurting
- How this team leveraged a flexible yet robust digital experience platform to bring about a transformational response to the crisis
- The challenges that were preempted, discovered, and overcome during this digital transformation and response
Watch the webinar.
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