Leverage integrated A/B and multivariate testing.
Test multiple variations of your web pages or marketing emails with the same interface you use for content creation. Set up a test without leaving the page you are working on. Define test metrics, including visitor segments, conversion goals, and traffic sources, and start testing the variants you want promptly.
Get started with no technical skills.
Manage, analyze, and run tests with no technical skills. Test different elements of your web pages or marketing emails and set the conditions you want to assess. Let the platform monitor how variants are performing and analyze the results from different time stamps.
Analyze real-time reports and statistics.
Track the impact of your tests on user behavior with real-time reports. Let Kentico Xperience automatically monitor the best performing variants, calculate the chance of the new test beating the original, and improve the conversion count. After selecting a winner, the original variant is automatically replaced, and previous tests are archived, enabling you to retrieve previous insights.
How to set up an A/B test on your website in Kentico Xperience
Watch our step-by-step guide to setting up an A/B test. This functionality allows you to create two versions of a single page, test which one brings more conversions, and refine your content based on the results.
Creating A/B tests
Discover everything you ever wanted to know about creating A/B tests and how you can put it into practice!
Try the Xperience
Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.
How to optimize emails with A/B testing in Kentico Xperience
Polish your emails to perfection with A/B testing. This video shows you how to create alternative email variants, test them on a chosen number of recipients and send the winner to the rest. This Kentico Xperience functionality can help you improve your email engagement rates.
How to A/B test emails
Discover everything you ever wanted to know about email A/B testing and how you can put it into practice!
Key analytics features
Create and test multiple variations of your pages to identify those that work.
Track data, access real-time statistics, and gain insights using multiple metrics.
Analyze your performance with ready-made, customizable reports, or create new ones according to your needs.