Track audience activity

Track how visitors and customers interact with your website, online store, and email marketing. Leverage out-of-the-box activity tracking or easily set up your own custom activity tracking. Kentico Xperience gathers information on contact profiles and enables you to filter and analyze all activities at once or use them for segmentation.

Track activities on your websites.

Discover how your visitors and customers interact with particular landing pages, submit information to any of your forms, login, and register on your websites. Plus, track what visitors are searching. 

Track interactions with your emails.

Find out how recipients interact with your emails, including whether a particular visitor opened any of your emails and clicked on any links. Record which visitors subscribed to a newsletter, unsubscribed from an email feed, or completely opted out from all your marketing emails. 

Track products and customers in your online store.

With Kentico Xperience, you can automatically track actions occurring across your online store. See what products customers are adding to their shopping cart or wish list, and the ones they are removing. Find out whether customers decided to complete a purchase and which products they selected, or if they chose to abandon their shopping cart entirely. 

Track activities connected with campaigns.

Define and track which visitors and customers made conversions within your campaigns. Leverage UTM parameters and get insights into which traffic sources perform better for particular audiences. 

Try the Xperience

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

Key customer data platform features

Contact Management

Get a holistic view of your customers and use customer data to deliver a personalized experience.

Activity Tracking

Discover how your visitors and customers interact with content on your website, email, or online store.



Segment contacts using a full range of collected data and leverage segments in all your digital initiatives.


Lead Scoring

Create lead scoring rules that combine demographics and behaviors to qualify your prospective clients automatically.



Define personas, monitor how they perform over time, and give visitors a personalized experience across channels.


Data Protection

Comply with data protection regulations, such as GDPR, PII, or CCPA.


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