Define your own lead scoring rules.
Set up a lead scoring system combining demographics and behavioral rules. Identify lead quality based on profile values, such as location, title, or completeness of data. Combine them with the level of engagement based on activities, such as visited pages, downloaded documents, or submitted forms.
Score leads automatically.
Assign points to leads for each rule that they meet. Create thresholds that define how many points the lead needs to attain to be identified as promising. You can set the points to expire after a specified period of time, or you can assign negative points for any warning signs that suggest they are no longer interested, such as when a lead unsubscribes from a newsletter.
Run lead nurturing campaigns.
Create marketing campaigns to target unqualified leads. Pick visitors and customers that haven’t reached a specific lead score and run an email marketing campaign or create a marketing automation process to nurture them into a sales-ready lead.
Make leads available to your sales team.
Pass sales-ready leads to your sales team automatically by email or export lead data directly into your CRM leveraging Kentico Xperience’s comprehensive integration capabilities.
Try the Xperience
Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.
Key customer data platform features
Discover how your visitors and customers interact with content on your website, email, or online store.
Segment contacts using a full range of collected data and leverage segments in all your digital initiatives.
Create lead scoring rules that combine demographics and behaviors to qualify your prospective clients automatically.
Define personas, monitor how they perform over time, and give visitors a personalized experience across channels.
Comply with data protection regulations, such as GDPR, PII, or CCPA.