Use personas to deliver the right experiences

Define personas using rules and give each visitor a personalized experience across channels. Monitor how they perform over time and gain insights into how your visitors are segmented with an easy-to-use dashboard.

Define personas your way.

Define personas using various rule types, including submitted, gathered, and mixed attributes, as well as interactions with your website and email messages.  Define rules according to your needs and customize them to create perfect personas for your website to deliver accurate content and personalized experiences to all visitors.

Segment and personalize with personas.

Create and automatically assign personas to website visitors based on pre-defined criteria. Increase conversions and brand engagement using segmentation and personas to display relevant content to visitors. 

Monitor the performance of personas.

Monitor how visitors fit your personas and how they perform over time. Discover how your audience is segmented through an easy-to-use dashboard. Select the time range, persona type, and even see how many visitors fail to fit active personas. Determine how effective your personas really are and adjust your marketing strategy to target visitors better.

Leverage personas in cross-channel campaigns.

Use fully integrated personas in email marketing and marketing automation. You can send cross-channel personalized messages to each selected persona segment, ensuring they only receive relevant content and email messages.

Try the Xperience

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

Key customer data platform features

Contact Management

Get a holistic view of your customers and use customer data to deliver a personalized experience.
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Activity Tracking

Discover how your visitors and customers interact with content on your website, email, or online store.

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Segmentation

Segment contacts using a full range of collected data and leverage segments in all your digital initiatives.

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Lead Scoring

Create lead scoring rules that combine demographics and behaviors to qualify your prospective clients automatically.

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Personas

Define personas, monitor how they perform over time, and give visitors a personalized experience across channels.

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Data Protection

Comply with data protection regulations, such as GDPR, PII, or CCPA.

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