Define personalization rules
Define guidelines and rules for personalization and segmentation with the Visual Rule Designer that lets you create new rules for a variety of real-life scenarios. Use them across your websites, email campaigns, or automated workflows.
Create personalized content based on demographics, behaviors, or customer context. Leverage customer data for personalization based on age, job title, visited pages, downloaded content, purchased products, campaign clicks, purchase stage, location, browser, device, and more.
Create personalization variants
Easily create multiple personalization variants for particular content using widgets with integrated personalization options. In just a few clicks, set up different content for specific customer segments or visitors belonging to one of your personas.
Analyze results to optimize content
Website personalization through the built-in web analytics module lets you track visited pages, identify the most frequent users, and create the most relevant content based on their interests. With the flexible and scalable plug-and-play user interface, you can create personalized content and post it to a website immediately.
Personalize your user experience with AI
Save your editors’ time and use Recombee AI engine to personalize your website. Sophisticated algorithms provide accurate results and bring the most relevant content to every user. With the help of AI, editors don’t need to choose which article is suitable for each persona.
Add personalization rules directly to code
Write personalization conditions directly within the code of your website. The conditions can leverage visitor segments based on contact groups or personas that marketers define within Kentico Xperience.
Try the Xperience
Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.
Key digital marketing features
Personalization
Provide customers with personalized experiences on the web, mobile, email, and other channels.
Campaign Management
Execute cross-channel digital marketing campaigns and gain intelligence on individual channels.
Email Marketing
Send beautifully crafted newsletters and targeted marketing emails based on website activity, customer data, or lead scoring.
Recommendations
Create content and product recommendations using customer data and Recombee, a platform with real-time machine learning.
Search
Form Builder
Build forms without any technical skills, insert them anywhere on your website, and start capturing data the smart way.
Social Marketing
Update social channels with announcements of new blogs, press releases, catalogs, products, and information.