Personalization at your fingertips

Leverage data for personalization.

Create personalized content based on demographics, behaviors, or customer context. Leverage customer data for personalization based on age, job title, visited pages, downloaded content, purchased products, campaign clicks, purchase stage, location, browser, device, and more. 

Define personalization rules.

Define guidelines and rules for personalization and segmentation with the Visual Rule Designer that lets you create new rules for a variety of real-life scenarios. Use them across your websites, email campaigns, or automated workflows.

Create personalization variants.

Easily create multiple personalization variants for particular content using widgets with integrated personalization options. In just a few clicks, set up different content for specific customer segments or visitors belonging to one of your personas. 

Analyze results to optimize content.

Website personalization through the built-in web analytics module lets you track visited pages, identify the most frequent users, and create the most relevant content based on their interests. With the flexible and scalable plug-and-play user interface, you can create personalized content and post it to a website immediately.

Entrench personalization directly to code.

Write personalization conditions directly within the code of your website. The conditions can leverage visitor segments based on contact groups or personas that marketers define within Kentico Xperience.