Increase traffic with Search Engine Optimization (SEO)

Increase organic traffic to your website by ranking higher in search results using SEO. Optimize important on-page SEO factors, URLs, and HTML code.

Create logical URLs automatically

Every page on your website will automatically have a unique URL that reflects its position in the content tree that is fully understandable for search engine robots (web crawlers) and easy to read for users. You can customize URL extensions with .htm, .html, .aspx, or any other extension you choose, or have extension-less URLs.

Use custom URL aliases

Page URLs are fully customizable and may include any required keywords. Define a custom URL (URL alias) for any document if you want to optimize it for search engines manually, regardless of its position in the website structure. Avoid invalid links when moving a document or changing its URL with automatic redirects using the SEO-friendly 301 status code.

Add alternative URLs

Create one or more short alternative URLs for an existing page that you can use in your marketing campaigns or social marketing. There’s no need to worry about moving pages within your website —set URL behavior as a rewrite or a redirect, or language-specific. Kentico Xperience has a collision prevention system that ensures existing URLs can’t be created again.

Use Google sitemap

Help Google index your site and improve your ranking. Kentico Xperience automatically generates an XML list of accessible URLs for your website according to the Google sitemap format. 

Optimize your HTML code

Use various features to help your website fulfill standard SEO requirements. Build a CSS-based menu navigation that uses only UL/LI elements without any JavaScript that is easy to follow for robots.

  • Easily add TITLE or ALT attributes to all images and links
  • Insert standard headings (H1, H2, etc.) when editing page content
  • Automatically check that URLs contain only allowed characters and use a consistent case
  • Eliminate duplicate URLs for the same content and ensure redirection

Be compliant with web standards

The code rendered by Kentico Xperience is compliant with the XHTML specification, meets the recommendations of the W3C Web Content Accessibility Guidelines, and follows Section 508 requirements of the U.S. Government. The output filter can fix XHTML incompatibilities and prevent search engine crawlers from being confused by syntax or validation errors to execute more accurate indexing.

Try the Xperience

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

Key digital marketing features


Provide customers with personalized experiences on the web, mobile, email, and other channels.


Campaign Management

Execute cross-channel digital marketing campaigns and gain intelligence on individual channels.


Email Marketing

Send beautifully crafted newsletters and targeted marketing emails based on website activity, customer data, or lead scoring.



Create content and product recommendations using customer data and Recombee, a platform with real-time machine learning.



Make it easy for customers to find the information they need on your websites with flexible search capabilities.

Form Builder

Build forms without any technical skills, insert them anywhere on your website, and start capturing data the smart way.


Social Marketing

Update social channels with announcements of new blogs, press releases, catalogs, products, and information.



Optimize important on-page SEO factors, URLs, and HTML code.


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