All information under one roof
Equip needed a site that would be efficient to manage as well as providing a platform for future personalisation. One of the biggest challenges was the high volume of information that needed to be housed on-site. The site also needed to be able to cater for different fund members with different levels of access to on-site content. Further, strict compliance requirements apply to superannuation so it was essential to have a way to ensure that information throughout the site would remain accurate and consistent.
- Custom Tables have allowed Get Started to set up a glossary that applies across the site–so whenever a relevant term is used, a tool tip will automatically appear allowing the user to look up the term without having to leave the page.
- In addition, creating Lookup Tables in Kentico enabled the delivery of hidden fields of information to specific member types.
A key part of Equip’s strategy with the new site was to use the blog to support push campaigns to fund members. This has been spectacularly successful, with blog items now accounting for around 40% of the most popular pages on the site. This can be attributed to a redesign that has seen blog views jump by more than 200%.
In the six months since launch on July 6, 2016, this site has recorded improvements in engagement metrics across the board, including:
increase in the number of users
seconds increase in average time on site
increase in page views
drop in bounce rate
Projects by partner
BM RentCover educates potential policyholders about the value of aligning with a specialist landlord insurance provider and currently protects more than 150,000 rental properties across Australia. It was seeking a new website to better reflect the culture and values at the heart of the business.
Jun 13, 2019
• Site of the Year Finalist
NGS Super is the leading Australian industry super fund for those in non-government education, mutual finance and community organisations. This project involved a complete digital replatform, with a deep discovery and customer journey mapping phase to provide a foundation for digital innovation.
Dec 14, 2018
GS1 Australia is the leading provider of standards and solutions for over 20 industry sectors, having introduced barcoding to Australia in 1979. This project was a migration from Ektron to Kentico 10, including the development of a mobile site.
Allnex is a global manufacturer of industrial coating resins. The company has over 4000 staff and is headquartered in Frankfurt, Germany. It produces products for more than 90 industries. The company’s website needed to provide an interactive listing to showcase more than 1400 products.
Save The Children
Save the Children is one of Australia's largest aid agencies dedicated to helping children. Its mission is to protect children from harm and give them access to quality education and health services. The charity wanted a site that would help it increase visitor engagement.
• Site of the Year Winner 2017
Melbourne Airport is the primary airport serving the city of Melbourne, and the second busiest airport in Australia. The site provides a complete resource for information relating to the airport, including flight information, shopping and parking. The site was migrated to Kentico from a custom CMS.