iGuzzini

By Crafted, United Kingdom
Site of the Year Finalist 2016
www.iguzzini.com
iGuzzini
Manufacturing

iGuzzini is a leading global lighting manufacturer specialising in architectural indoor and outdoor lighting, creating products and solutions for some of the world’s most iconic locations and innovative architectural projects. Delete’s mission was to create an industry-leading digital platform and intuitive digital ‘tool’ that reflected iGuzzini’s brand ambition.

increase in visitor engagement

How to reflect the high craft design?

Delete’s goal was to deliver an intuitive tool that replaced the reliance on a catalogue and provided a new focus. It was also necessary to satisfy various types of users, from architects to lighting designers to engineers. The aim of the website was to provide an intuitive sales platform that could become the central hub for automated and personalised sales engagement with customers. Designed like a physical catalogue of more than 10,000 products, the site helps in the daily design process of lighting designers and architects, who can deep dive into specific technical data instantly and look for inspiration from project galleries and case studies.

Results

The data below is based on a comparison between October 2016 and October 2015:

increase in traffic

decrease in bounce rate

increase in mobile traffic

increase in desktop traffic

Crafted

Crafted

Competencies

  • Ecommerce
  • Azure

Qualifications

  • Kentico Gold Partner
  • Locations
  • United Kingdom flag

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