How to reflect the high craft design?
Delete’s goal was to deliver an intuitive tool that replaced the reliance on a catalogue and provided a new focus. It was also necessary to satisfy various types of users, from architects to lighting designers to engineers. The aim of the website was to provide an intuitive sales platform that could become the central hub for automated and personalised sales engagement with customers. Designed like a physical catalogue of more than 10,000 products, the site helps in the daily design process of lighting designers and architects, who can deep dive into specific technical data instantly and look for inspiration from project galleries and case studies.
The data below is based on a comparison between October 2016 and October 2015:
increase in traffic
decrease in bounce rate
increase in mobile traffic
increase in desktop traffic