Become a certified Kentico Xperience marketer

Get recognized as a Kentico Xperience expert! With the Kentico Xperience Marketer Certification, you can verify your practical experience and familiarity with both out-of-box and custom marketing features, as well as your digital marketing knowledge and skills.

Who is this certification for?

The Kentico Xperience Certified Marketer exam will prove your comprehensive understanding and in-depth expertise in defining and running effective marketing activities using Kentico Xperience digital marketing features. The certification demonstrates your immense skillset in selecting, defining, running, and maintaining successful digital marketing projects. 

Why should you get certified?

Show off your savvy expertise and marketing mastery to your customers and the dynamic digital marketing community. Gain confidence and respect, and prove you have the skills to make a meaningful impact as a certified marketer.

With this certification you will showcase your talent for delivering and optimizing omnichannel, customer-centric marketing campaigns, using personalization, marketing automation, contact management, lead scoring, email marketing, A/B testing, web analytics, and beyond.

Kentico Xperience certified logo

Illustrate your achievement and let your expertise stand out by adding the Kentico Xperience certified logo on your business cards, email signatures, and résumé.

Kentico Xperience certified online badge

Flash the official online badge to enhance your credibility and highlight how skilled you are in the world of digital marketing in the Kentico Xperience forums.

Kentico Xperience Certified Marketer certificate

Get another feather in your cap! The official Kentico Xperience Certified Marketer certificate is a powerful addition to your digital presence, qualifying your expert skills in implementing winning digital marketing strategies.

What should you expect from the exam?

The Kentico Xperience certification exam is delivered online 24/7. The exam consists of 50 questions in a multiple-choice and multiple-response format. You need to achieve at least an 80% score to become a Kentico Xperience Certified Marketer.


You can also download marketer certification guides for Xperience 12, Xperience 11 and Xperience 10.

Put your skills to the test

The Kentico Xperience Certified Marketer exam requires high-level familiarity and hands-on experience with out-of-box Kentico Xperience features and solutions. You will need to prove you can analyze and run digital marketing projects on Kentico Xperience websites, as well as:

  • Understand in detail the required settings and out-of-box online marketing features
  • Analyze traffic on the website using built-in and custom reporting features
  • Map your digital marketing tactics to Xperience features
  • Define customer segments using Personas, Lead Scoring, and Contact Groups
  • Use Xperience Email Marketing features
  • Define marketing campaigns to allow for a seamless team experience
  • Optimize content on the website using A/B Testing
  • Personalize content using available Personalization features
  • Define advanced Marketing Automation processes to improve customer experience
  • Prove your understanding of digital marketing in general

Feel ready?

Purchase the Certified Marketer Exam for Xperience 11, Xperience 12, and Xperience 13.*

*If you are certified for the current version of Xperience, you are entitled to receive a free seat when we release a certification exam for the newest Xperience version. This benefit is available only to marketers who certified prior to the release of the new exam. If you are an Xperience Solution Partner, you have several free offers and discounts. Log into the Partner Portal to find more.

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