According to the 2021 State of Branding Report, the volume of marketing campaigns and content increased by 41% from 2020 to 2021. In today’s world, consumers are drowning in information, and the demand for agile marketing has resulted in a surplus of content. It is critical now, more than ever, to address this flood of information with compelling digital experiences and digital asset management. A comprehensive digital asset management (DAM) offers an effective solution for enterprises to store, organize, find, retrieve and share digital content.
1. Faster go to market.
“With content centralized, more stakeholders — both inside and outside of creative teams — can use content. A global retailer told us that content reuse and efficiency is an “eight out of 10 in terms of pain.”
The Forrester Wave
With demand for content on the rise, brands often face the issue of slow complicated distribution across different channels and technologies causing inefficiencies and siloed processes. A DAM solution, like Bynder, centralizes assets in one single location, so stakeholders can collaborate efficiently and go to market faster. Powerful search options help you locate the files you need quickly. Specify file type and use image filters or in-document search to narrow your results.
2. Save time, money and resources.
Imagine your average day and how long you spend searching for the right assets or the right marketing material. Now multiply that throughout your whole organization and you will see that reducing the time you and others in your organization are searching for content can lead to huge efficiency and cost savings. By implementing and integrating the right digital technologies with your DXP, it allows for marketers to do more with less.
“We’re saving time, we’re designing more, and we’re designing better. It’s as simple as that. Saving and storing files effectively takes no time and little project management”
Michael Robinson, Nautilus
3. Omnichannel approach.
Digital assets are a critical component for every digital touchpoint, and an omnichannel approach is key to delivering quality digital experiences. Digital asset management operates as the heart for a brand’s digital assets, ensuring end-to-end consistency across different touchpoints. DAM empowers organizations to connect, control, and centralize both local and global access to digital asset files, and enables brands to safeguard their brand reputation.
By implementing a digital asset management solution, like Bynder, brands can reduce manual error, and make sure the right assets are consistent across all channels. DAM provides all departments with one central location to store brand, campaign, and product assets, making them directly available for users across the world and reducing the risk of incorrect asset usage.
DAM + DXP.
For digital experiences to be effective, it needs to be well integrated with other important business systems within your organization. Integrations that help users share, route, and publish digital content are the most powerful integrations. That’s why Kentico Xperience has partnered with Bynder to enable the seamless flow of assets and metadata from your DAM to your digital experiences.
By integrating Kentico Xperience with Bynder, users can save time by easily accessing their assets directly within the digital experience platform. This ensures all metadata from the original content creator is centrally managed and helps brands save time and maintain consistency over their digital assets.
Kentico Xperience is a welcome addition to the Bynder Marketplace, as it empowers marketers to deliver an immersive digital experience. Bynder is continuously seeking out valuable partnerships like Kentico Xperience to help our customers achieve their digital goals.
Curious to learn more about how Bynder works and how you can leverage it in Kentico Xperience? Do not hesitate to contact us at email@example.com, and enjoy the fastest way to professionally manage creative files in Kentico Xperience!
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Jul 15, 2021 • 7 minute read