Manage campaigns across different channels

Execute cross-channel digital marketing campaigns and gain intelligence on individual channels. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location.

Link campaign assets.

Choose your audience, assign content assets, adjust tracking, and boom! Your campaign is ready to launch. Setting up campaign emails, adding landing pages, tracking clicks using standard UTM parameters, and measuring conversions, all of that fully integrated and ready out-of-the-box. Plus, execute faster with multiple members of your team working on different campaign assets simultaneously. 

Use integrated email marketing.

Campaigns work seamlessly with email marketing in Kentico Xperience. Get in-depth statistics on how successful your email marketing campaigns are in terms of delivery, engagement, contact loss, and more. Plus, see results for key metrics such as the number of sent and delivered emails, delivery rates, unique open rates, or click rates.

Manage entire campaigns.

Get a better overview of your campaigns using statuses, which represent those you are currently working on, have been launched, or finished. Sort them easily by their names or the number of visitors engaged. Promptly get real-time information on how your campaign is performing, such as how many visitors interacted with your campaign, the actual number of conversions, and the current conversion rate, all from the campaign overview.

Create a custom campaign funnel.

Build custom campaign funnels to help you analyze the exact steps that are important for your business. Analyze your lead generation and promotional campaigns with precision using insights to deliver better results.

Access detailed reporting.

Get insights that will help you determine the overall success of your campaigns and the performance of individual promotional channels. Observe and analyze how customers are interacting with all your campaigns. From how many visitors come from your email blasts to your landing pages, to how many people submitted the form on your landing page and downloaded the whitepaper. With campaign reporting and a simplified process for campaign tracking, you can understand and interpret results quicker across all channels.

Optimize campaigns to deliver results.

Optimize live campaigns without losing any data—the activities are tracked regardless, and additional activities can be added to the campaign right up to its conclusion. Analyze the visitor campaign journey, easily understand how many people proceeded to the next step, and how many of them dropped off. Leverage both journey tracking and standalone conversions. With campaign goals, get quick insights on campaign performance.

Try the Xperience.

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

Key digital marketing features.

Personalization

Provide customers with personalized experiences on the web, mobile, email, and other channels.

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Campaign Management

Execute cross-channel digital marketing campaigns and gain intelligence on individual channels.

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Email Marketing

Send beautifully crafted newsletters and targeted marketing emails based on website activity, customer data, or lead scoring.

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Recommendations

Create content and product recommendations using customer data and Recombee, a platform with real-time machine learning.

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Search

Make it easy for customers to find the information they need on your websites with flexible search capabilities.
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Form Builder

Build forms without any technical skills, insert them anywhere on your website, and start capturing data the smart way.

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Social Marketing

Update social channels with announcements of new blogs, press releases, catalogs, products, and information.

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SEO

Optimize important on-page SEO factors, URLs, and HTML code.

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